Becoming Master of Your Domain: How Small Businesses Can Secure Their Pixel of Cyberspace

Illustration by Matt Davidson.

When I first branded my consulting business “Jailbreak Media”, I didn’t think much of the fact that there was another Jailbreak Media out there. I owned the URL jailbreak-media.com and mapped it to WordPress; a Dallas-based marketer owned jailbreakmedia.com without the hyphen, which led to a site under construction. Barely a month after I registered the name, however, he contacted me. Turned out he was a consultant too. Unsurprisingly, he—and his attorney—asked that I stop using Jailbreak Media to avoid confusing our identities.

What to do?

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Four Hours With Tony Robbins! Takeaways From the Maestro of Motivation

Tony Robbins brings his spectacle of self-help to a tech-savvy audience of thousands at Dreamforce 2012 in San Francisco.

At Dreamforce 2012, a four-day ode to cloud computing held annually in San Francisco, the highlight was not the myriad keynote sessions, many of which incessantly plugged products from eponymous sponsor Salesforce. Instead the highlight—for me anyway—was a free seminar with motivational guru Tony Robbins. For those not in the know, here’s a primer on his multimillion-dollar brand of self-help in the 21st Century:

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