Illustration by Matt Davidson.
When I first branded my consulting business “Jailbreak Media”, I didn’t think much of the fact that there was another Jailbreak Media out there. I owned the URL jailbreak-media.com and mapped it to WordPress; a Dallas-based marketer owned jailbreakmedia.com without the hyphen, which led to a site under construction. Barely a month after I registered the name, however, he contacted me. Turned out he was a consultant too. Unsurprisingly, he—and his attorney—asked that I stop using Jailbreak Media to avoid confusing our identities.
What to do?
Bryan Jarvis 
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