Yammer Envy and the San Francisco Startup Dream

Yammer's new digs in downtown San Francisco are the epitome of startup chic

Yammer’s new digs in downtown San Francisco are the epitome of startup chic.

Visiting a colleague at the plush 80,000 square feet that enterprise social network provider Yammer now calls home, I felt pleasantly barraged by sensory stimuli. The foodie in me wanted to gobble down the complimentary baked salmon with cucumber dill sauce and garlic-encrusted green beans; the man-child wanted to beeline to the full-size Street Fighter II machine; the photographer wanted to shoot away at the industrial-themed backdrop, silhouetted by a windowed city skyline. And the consultant wanted to start handing out business cards—or, better yet, shut down my freelance operation and apply for a full-time position.

Yammer relocated to the Twitter office building on Market Street earlier this month, adding to the starring role of tech in downtown San Francisco. Thank the City for its revised tax code aimed to lure star tenants to run-down areas, not to mention its confluence of social and cultural offerings, from Burmese food trucks to Opera in the Park, that’s tough to match. To hip newcomers, San Jose just ain’t that hip.

Continue reading